TL;DR — Why Should I Care?
No one will visit your website. You won't even need one.
People won't browse — they'll ask AI.
You need to deliver your brand's latest information to AI.
And, WIA is where you start!
What is AEO?
Making your brand the answer when AI responds to user questions.
Register Your Brand
The Shift: From Search to Answers
The way people find information has fundamentally changed.
Traditional Search
AI-Powered Answers
SEO vs AEO
If you know SEO, here's how AEO compares.
| SEO | AEO | |
|---|---|---|
| Goal | Rank higher in search results | Be included in AI answers |
| Target | Search engine algorithms | AI language models |
| Output | Blue links on a results page | Direct answers in conversation |
| Data Format | HTML, meta tags, backlinks | Structured data, JSON-LD, llms.txt |
| Timeline | Weeks to months | Next AI crawl cycle |
| Control | Indirect (algorithm dependent) | Direct (you provide the data) |
If SEO is about ranking in search results, AEO is about being included in AI's answers.
Why Your Website Alone Isn't Enough
People Will Ask AI, Not Visit
People won't come to your website — they'll ask AI directly, like Jarvis. If AI doesn't know your brand, you don't exist.
AI Can't Read Design
Your beautiful website is just unstructured text to AI. Visual layouts, colors, and animations are invisible to language models.
Information Goes Stale
AI training data can be months or years old. You need to actively deliver current information to AI systems.
No Single Source of Truth
When brand information is scattered across the web, AI gives inaccurate or incomplete answers about your brand.
AI Is Already Answering About You
Imagine this scenario:
A user asks AI: "Recommend a good project management tool." The AI lists your competitors — but your brand is nowhere to be found. Every day this happens, you lose potential customers to brands that AI knows about.
How WhatIsAEO Solves This
Register & Structure
Register your brand information in under 5 minutes. We automatically generate JSON-LD structured data.
AI Crawlers Collect
7 major AI systems crawl your data via llms.txt — ChatGPT, Claude, Gemini, Perplexity, and more.
Your Brand Becomes the Answer
When users ask AI for recommendations, your brand is accurately described and recommended.
Make your brand visible to AI
Provide optimized data so major AI systems like ChatGPT, Claude, and Gemini can accurately understand your brand.